WHAT IS DIGITAL MARKETING?
Being a Digital Marketing Expert in Calicut, my personal opinion on digital marketing is that digital marketing is the process of marketing one’s products, services, brand name, or even organization using different forms of digital media. The process entails the usage of the Internet and other digital media including social media, websites, e-mail, mobile applications, and search engines to market a product. This form of marketing differs from the traditional marketing because of its ability to help businesses market their products based on the demography of people, their interests, browsing habits, and buying habits. In addition, the process enables marketers to monitor how their campaigns perform, analyze data and develop strategies that will ensure higher returns on investment ..
